Fairtrade Fortnight 24th February – 8 March 2020

The Story So Far….

It may be a hard act to swallow but many of the people behind our most-loved food still live in extreme poverty.  It is a scandal that behind that sweet delight of chocolate lies the bitter taste of exploitation. The UK chocolate industry is worth at least £4 billion each year.

Yet the average cocoa farmer in Cote d’ Ivoire and Ghana, where 60 per cent of all cocoa is grown, makes less than 75p. a day.  This is well below the extreme poverty line of around £1.40 per day.

She Deserves a Different Story

Only Fairtrade is campaigning publicly for the right to a living income for farmers – men and women.

Price: Fairtrade farmers have a safety net that protects them from low prices for their crops.

Premium: Fairtrade farmers and workers choose how to spend the Premium.

Women’s empowerment: Fairtrade standards make sure they have a voice in their community.

Environment: Rigorous Fairtrade Standards support farmers to protect the environment.  

Help her write the next Chapter of the Story:

Local Fairtrade spokesperson, Sally Reith said “we know the UK public do not want poverty and exploitation to be part of the price of their chocolate bars. To change this story we need more people in the UK to understand the power they have as consumers and choose Fairtrade every time”.

Read on to find out about STORYBOMBING! 


Sharing stories is a powerful way to help people understand the difference this can make by choosing Fairtrade.

We will be sharing stories about Theresa, Edith, and Lucia, cocoa farmers in Cote d’Ivoire and Sierra Leone and StoryBombing the community!

We will be hiding “storybombs” around the town featuring stories of women cocoa farmers.  You may find a “storybomb” in a local business, places where people are waiting around or sitting for a while in restaurants, a place of work, even our local library.   Find out why “She Deserves Fairtrade”

Please come along for a Fairtrade chocolate tasting and meet members of the Steering Group. We will be promoting Fairtrade chocolate in Morrisons on Saturday 29th February  and our local  M&S Foodhall on Saturday  7th March. 10.30 a.m. to 1 p.m.  If you would like to volunteer to help at various events or serve on the Steering Group we would be delighted to hear from you.

For further information on the campaign visit 

Following us on Facebook: Fairtrade Leighton Linslade

Twitter: @FairtradeLL

Watch this short film about a cocoa farming community in Sierra Leone told by 14 year old Beshey – young chap with charming smile!